So, what exactly is a Blog?
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Definition from Wikipedia.
This part of your website is a rolling news feed where you can keep your visitors up-to-date with what is going on. You may have seen the various blogs that reporters at the BBC regularly update.
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